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Check out a how-to for implementing a secondary solution. Other options include rotation, height-to-width ratio, and width-to-height ratio. For more information on this concept, check out the following article:. Select Copy and paste. A simple linear correlation between markers with comparable magnitude will highlight the percentage of CO2 neutralized by the catalyst. The other three were re-cut from cardboard and coated with a thin layer of blue metal paint so they will be easy to tell apart. Annotations: The inner packaging box has red ribbon attached to the package. Introducing the Carbon Neutral market is a fundamental part of our future. Bettina Horne is the creator of the Carbon Neutral marketing campaign and principal of Carbon Neutral Marking. Unbundle your strategy and your communication. Each colour is unique, and the design can be changed at any time. Simple Solutions for a Carbon Neutral World – Sustainable Proponents say the use of biofuels helps reduce emissions, and at least two countries — Saudi Arabia and Brazil — have adopted laws mandating it. There are a number of benefits to using carbon neutral marketing. Truly Sustainable Marketing — Print Posted on Oct. They are also now the first company to have achieved a CO2 Neutral Certified score of 0. Those who do not have environmental footprints of their own will often find that the lifestyle of a consumer society can make them feel uncomfortable when they hear about the plight of people in developing countries and on our own planet. Wearing their greens to help reduce the amount of electricity used in their lifestyles can be a way of showing support and awareness of the environmental causes. Ensure that your marketing strategies do not use negative propaganda to manipulate your audience. Perhaps the best example of marketing that is actually doing something positive is the Carbon Neutral certification, which has seen a sudden surge in growth and popularity. Some states in the US, like California, have mandatory labeling laws that make it illegal for any manufacturer or seller to sell something if it has a significant carbon impact. Pristine Planet | Carbon Neutral Marketing For more about Carbon Neutral Certification, click on the following link:. One of the first things many people do is ask the obvious question: What is a carbon neutral market. On a personal level, the impact of a bad brand is even more devastating because it can alter the course of a person’s life.